HYUNA ROLL DEEP MV ANALYSIS

In the first few shots of Hyuna's latest music video she has all of the background dancers tied to chains wearing a sex object on their faces. As I usually talk about things relating to this having a link to their success stories. It could be relevant to mention that Hyuna's characterising people in power. Now the basic way of viewing this would be Hyuna's a really famous artist all over Korea specialising from Seoul in South Korea. People that are famous or have wealth have power over others that don't have that or generally have a great influence on those who respect people that have that. That's something without doubt. The first shot of her latest released music video without her girl band (4 Minute) very much emphasises Hyuna's power. One way of viewing this is from the music video which is conveying that information but also knowing the success stories of 4 Minute.

4 Minute is a very popular Korean band led by the famous Hyuna. Hyuna is known for having the strongest presence out of the group. Obviously enough you might think "well yeah that goes without saying." But it's commonly known that the band leader always doesn't have the strongest influence.  Out of all the girl groups there are in Korea 4 Minutes leader Hyuna has always shun the most. Almost to the point where her name not being included anywhere on television would be odd. Coming back to the first point I think that the shots of her chaining the background dancers is almost as if Hyuna herself is saying that "you should know who I am." Kind of sort of thing. The first few bars she rapped she said "all these girls want to touch me" Why would all "these" girls want to touch her? Hyuna is really attractive but I assume because she has the wealth and power that they want from her.

My second point that I want to talk about is Hyuna's make-up. From adapting to writing and analyzing music videos from all genres around. Including knowledge of the first work releases of artists and how their career becomes a success. I find a lot of the times with really successful singers and rappers tend to always resemble the same beginning and the present concept. What I mean by this is that when you go through the first phase of deciding to become a full-time artist, you're very welcomed to your 'own' style. Initially meaning that no one other than yourself has influence on what subject matter you speak of. However, obviously television and the media all around will fulfill your brains with thousands of informational resources; that you then take and decide what to do with it. A lot of majorly successful artists such as Beyonce in particular represent this argument strongly by seeing her first creations to the newly updated version of herself. Hyuna's latest concept reminded me of Beyonces style. A lot of Hyuna's music videos are very lively and bubbly. Throughout all of her musical concepts this music video takes it to another extent. What I connote from the make-up alarms me with unimaginable ideas and theories. The color 'purple' was surprisingly a strong color in the music awards of 2015. The color is known for easily distracting or taking away the naked eyes from what's actually been implanted to our minds. The dark outline of her eyes and the beads around her neck surprisingly associate with things that are 'crazy'.

This is not me saying that she herself is crazy but the concept of the music video from my view is. Really big record companies and record labels often make their subject have crazy flashy music videos. Most of the time the artist themselves don't know why but it's just the concept that the song writer for the star associated with, or the record company wanted to glamorize something off limits. The reason I'm bringing this up is because being someone who has listened to her songs for a while seeing her past work to the present it shows the good girl vs bad girl concept. As she progresses in her career the music videos get more dark and it becomes to a point where it's just overly symbolized with garbage.

This brings me to my next point that I want to speak about. Generalizing all majorly successful music videos on television in different countries, specifically made music videos such as this one brainwashes our minds to a great extent. In one of the later shots in Hyuna's 'Roll Deep' music video we see all of these bright colors which is associated with the 'gay' agenda. If you didn't know already the 'gay' agenda is represented by the a multi-color outlook. This is obviously set-up by the director of the music video and the co-operation behind all of her success. Why would the music video associate with these props? For a prime example, what has her lyrics got to do with all of this colorful establishment? From the dark and gloomy setting of a sexual act to pushing towards the 'gay' agenda? Now before I go into speaking about the lyrics to this song I want to point out that this indication could possibly mean that indirectly it's a metaphor saying the more successful that big companies see you are the more tougher the workload is going to be. Not just in how much you'll be doing in your daily schedule but how much other activities will have influence in you're creations.

Now here is two image shots of Hyuna's lyrics. The one that I underlined is what I'm going to explain my theories on for this next part of the analysis.
"There is no one who doesn't know me" Clearly what she's stating is true at the same time isn't true. The fact that she's enormously famous in Korea without undoubtedly will make that reality. When you're famous it's very unlikely for someone not to know what you occupy yourself with. This is especially the case with younger people in comparison to elderly. But the second part to that bar stating everywhere she goes she wants to touch herself or fans want to touch her. Now thinking back to when you're not in a position like this no one rarely wants to touch you in the streets. So having wealth or power draws you to people that want that greed too. What I find from the first bar to what the visuals are showing me are two different stories. It's as if the lyrics don't matter. Aslong as we can make the music video colourful and flashy nothing else matters.

Laura Mulvey's theory clearly demonstrates a lot of understanding about the 'male gaze'. In this music there's a negative representation of women. We are viewing these girls as sex objects in the early shots in the music video...

In order to understand something you must look back at the history of the work. 'Things cannot be understood in isolation'. (structuralism). Throughout all of Hyuna's music videos they show similarities. It's either a full dance choreography or her acting seductive in-front of the cameras. She has released many hit songs with her group 4 Minute and hasn't created a single full album yet. However, made 5 big EP's and 7 big mini albums.

This music video demonstrates a sense of authority, and does involve marxes theory. Once an artist becomes recognized all of the world by the help of their institution and their performances. They start to gain power as an artist and their work has now influence over the mass society. It's like a youtuber who has 100,000 subscribers is really great but if he/she had 1 million subscribers that's greater and that youtuber will be a lot more influential. It's the same case as Hyuna. She's so well known in Korea that when her fans look at her they would want to dress in the same way as her. That's where the profit making comes for the institutions.