In the first shot we get to see a panning camera movement on a man running away from something or someone. The intense look and fatigue on his face and body expressions tells us that he's done something bad, as judging from the title of the song "Bad". The running away and facial expressions could relate to life. For example, we as humans have problems, and sometimes we want to avoid confronting them. In this case it could possibly be anything. However, the camera movement shows us that he is running away from this other man. My theories are its giving reference to the institution or record label. Music is a very powerful tool because it can exploit, encourage and manipulate you. Depending on how you use and what you use it for leads to different paths and outcomes. Thus bringing me to my point of the man running away from the music industry. The music industry is very corrupted. Once you sign contracts especially from major record companies, it's now a whole different game compared to being unsigned. The music video is a bit weird because we see a girl in a dark color schemed room behaving possessed. Before the camera shows her face, there is tracking movement and it's been sped up about 1-2 seconds. After that there is a slow motion effect as she lifts her head up. Notice how she has red eyes. It can represent a very dark meaning. Also notice how she's just standing in an isolated room with mirrors stuck on the wall everywhere. From my point of view it looks very demonic.The whole setting of the music video and location is like an abandoned hospital. A man running away from another man in a parking lot. Which actually brings me to my next point. In the parking lot there's the exact duplicate mirror of the ones showcased in the building, standing still. There's absolutely no logic in a mirror just being there in a openly public area. Certainly not in driveways. What has a mirror or why is a mirror so significant in this music video? Every single shot has one or more mirrors surrounding the environment. Mirrors are a typical convention used in largely profitable music videos. Usually found in mainstream demonized music videos. Is this music video metaphorically sending out a different message to what the actual visuals are representing? Everything about this music video seems off and everything in this music video seems abandoned. The lyrics sound dodgy. They have this demonized and objectified girl in this music video, but what kind of girl behaves like that? Obviously what the song is about must link in with a deeper and more worrisome meaning to what we have been given. Also, I don't quiet understand why these grown boys are so scared of a girl? There's like four of them and they're crying like little babies. That's why again I don't think they're talking about a girl literally but something far deeper in the routes. This music video is subconsciously sending off different messages. Most K-POP music videos have this effect and make it really obvious.
In the first shot we get to see a panning camera movement on a man running away from something or someone. The intense look and fatigue on his face and body expressions tells us that he's done something bad, as judging from the title of the song "Bad". The running away and facial expressions could relate to life. For example, we as humans have problems, and sometimes we want to avoid confronting them. In this case it could possibly be anything. However, the camera movement shows us that he is running away from this other man. My theories are its giving reference to the institution or record label. Music is a very powerful tool because it can exploit, encourage and manipulate you. Depending on how you use and what you use it for leads to different paths and outcomes. Thus bringing me to my point of the man running away from the music industry. The music industry is very corrupted. Once you sign contracts especially from major record companies, it's now a whole different game compared to being unsigned. The music video is a bit weird because we see a girl in a dark color schemed room behaving possessed. Before the camera shows her face, there is tracking movement and it's been sped up about 1-2 seconds. After that there is a slow motion effect as she lifts her head up. Notice how she has red eyes. It can represent a very dark meaning. Also notice how she's just standing in an isolated room with mirrors stuck on the wall everywhere. From my point of view it looks very demonic.The whole setting of the music video and location is like an abandoned hospital. A man running away from another man in a parking lot. Which actually brings me to my next point. In the parking lot there's the exact duplicate mirror of the ones showcased in the building, standing still. There's absolutely no logic in a mirror just being there in a openly public area. Certainly not in driveways. What has a mirror or why is a mirror so significant in this music video? Every single shot has one or more mirrors surrounding the environment. Mirrors are a typical convention used in largely profitable music videos. Usually found in mainstream demonized music videos. Is this music video metaphorically sending out a different message to what the actual visuals are representing? Everything about this music video seems off and everything in this music video seems abandoned. The lyrics sound dodgy. They have this demonized and objectified girl in this music video, but what kind of girl behaves like that? Obviously what the song is about must link in with a deeper and more worrisome meaning to what we have been given. Also, I don't quiet understand why these grown boys are so scared of a girl? There's like four of them and they're crying like little babies. That's why again I don't think they're talking about a girl literally but something far deeper in the routes. This music video is subconsciously sending off different messages. Most K-POP music videos have this effect and make it really obvious. 
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